General Perspective
About PepsiCo
PepsiCo Inc. is a multinational company that is based in Purchase, New York, US. They are the second largest company in the world for the food and beverage industry. PepsiCo was a result of a merger that happened between Pepsi-Cola Company And Frito-Lay Inc. in 1965. Here’s some interesting facts about PepsiCo; in 1974 the brand Pepsi-Cola was the first American consumer product that was sold in the USSR. In 2012 PepsiCo announced that their 22 brands in their portfolio, that is categorize as billion-dollar brands.
As of 2013 PepsiCo has roughly 274,000 employees around the world and operates in every continent in the world in more than 200 countries. The company is divided into four major divisions which are PepsiCo Americas Foods, PepsiCo Americas Beverage, PepsiCo Europe and PepsiCo Asia, Middle East and Africa.
Products
PepsiCo has a pretty wide number of products which as a result most households in North America have at least a few of their products in their shelves. Some of the most popular brands that PepsiCo has are Pepsi Cola, Dole, Mug Root Beer, Mountain Dew, Naked Juice, Amp, Doritos, Tostitos, Fritos Lay, Stacy’s, Tropicana, Quake, Aunt Jemima, Gatorade, Aquafina and many more. According to PepsiCo’s 2013 Annual Report for the categories of U.S Savory Snacks and U.S Liquid Beverage, PepsiCo has has market shares of 36.6% and 24.3% respectively; however, in other continents PepsiCo’s has a lower number of market shares. When it comes to snacks and chips PepsiCo has the number one position but struggles to conquer the carbonated soft drink category.
Supply Chain’s Strategies and Competitive Advantage of PepsiCo
PepsiCo’s supply chain is based on high-quality raw materials and outstanding suppliers. According to PepsiCo’s main web page they have thousands of independent farmers and small-business farmers that provides the quality materials they need for their products. Having good relations with large-scale and small business helps PepsiCo to run their supply chain with quality outputs.
The company puts a lot of their resources on research and development, constantly trying new things and improving their operations; an example would be the rural development on 3rd world countries. Being in a highly competitive market PepsiCo aims to gain as much competitive advantage they can against their competitors primarily The Coca-Cola Company. PepsiCo has a very intricate supply chain and distribution that allows them to effectively compete with other snack and beverage companies. They don’t just sell to retailers and wholesalers which would be the most common distribution that other companies do, they adapted the “Direct to Store Delivery Model” for their distribution. This method is highly used in the food industry but PepsiCo is one of the companies that uses this method more efficiently which helps them to minimize the number of days a product spends in the supply chain process.
PepsiCo Inc. is a multinational company that is based in Purchase, New York, US. They are the second largest company in the world for the food and beverage industry. PepsiCo was a result of a merger that happened between Pepsi-Cola Company And Frito-Lay Inc. in 1965. Here’s some interesting facts about PepsiCo; in 1974 the brand Pepsi-Cola was the first American consumer product that was sold in the USSR. In 2012 PepsiCo announced that their 22 brands in their portfolio, that is categorize as billion-dollar brands.
As of 2013 PepsiCo has roughly 274,000 employees around the world and operates in every continent in the world in more than 200 countries. The company is divided into four major divisions which are PepsiCo Americas Foods, PepsiCo Americas Beverage, PepsiCo Europe and PepsiCo Asia, Middle East and Africa.
Products
PepsiCo has a pretty wide number of products which as a result most households in North America have at least a few of their products in their shelves. Some of the most popular brands that PepsiCo has are Pepsi Cola, Dole, Mug Root Beer, Mountain Dew, Naked Juice, Amp, Doritos, Tostitos, Fritos Lay, Stacy’s, Tropicana, Quake, Aunt Jemima, Gatorade, Aquafina and many more. According to PepsiCo’s 2013 Annual Report for the categories of U.S Savory Snacks and U.S Liquid Beverage, PepsiCo has has market shares of 36.6% and 24.3% respectively; however, in other continents PepsiCo’s has a lower number of market shares. When it comes to snacks and chips PepsiCo has the number one position but struggles to conquer the carbonated soft drink category.
Supply Chain’s Strategies and Competitive Advantage of PepsiCo
PepsiCo’s supply chain is based on high-quality raw materials and outstanding suppliers. According to PepsiCo’s main web page they have thousands of independent farmers and small-business farmers that provides the quality materials they need for their products. Having good relations with large-scale and small business helps PepsiCo to run their supply chain with quality outputs.
The company puts a lot of their resources on research and development, constantly trying new things and improving their operations; an example would be the rural development on 3rd world countries. Being in a highly competitive market PepsiCo aims to gain as much competitive advantage they can against their competitors primarily The Coca-Cola Company. PepsiCo has a very intricate supply chain and distribution that allows them to effectively compete with other snack and beverage companies. They don’t just sell to retailers and wholesalers which would be the most common distribution that other companies do, they adapted the “Direct to Store Delivery Model” for their distribution. This method is highly used in the food industry but PepsiCo is one of the companies that uses this method more efficiently which helps them to minimize the number of days a product spends in the supply chain process.